Bourbonette is a female crafted bourbon pushing for the future of feminine within the design and advertisement process throughout bourbon craft. In a male dominated industry where less than eight percent of women are bourbon distillers, I wanted to unite the female population and bourbon by creating an inviting brand for women to enjoy a male influenced product. With botanical illustrations, softer color palettes, welcoming typography and feminine representation throughout Bourbonette, this product is directed to all women of legal drinking age, who want to feel empowered and embrace the rich sip of bourbon.
